about

The Bialowieza Forest,the Europe‚Äôs last remaining lowland natural forest, has been digitalised in form of a 1:1 scale custom Minecraft map, in a campaign by Greenpeace Poland aiming to educate young people about the value of this UNESCO protected forest and the importance of its preservation amid intensified logging. 

team

Agency:
Ogilvy & Mather
Client:
Greenpeace
Creative directors:
Maciej Twardowski
Tytus Klepacz
Art directors:
Daniel Marciniak

Mateus Cerqueira
Copywriter:
Wojtek Kowalik

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postery